M2W®-HW™ - The Marketing To Women Conference is the premier national marketing conference designed to help health, wellness and pharma-related businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women's market. M2W®-HW™ evolved from the highly successful M2W® - The Marketing To Women Conference. M2W®-HW™ is specifically formatted to teach healthcare marketers.
CONTENT - Guided by a market savvy Conference Leadership Committee, the M2W®-HW™ program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point of sale interaction.
PRESENTERS - Presenters include nationally and internationally recognized women's marketing experts, health and wellness marketing experts, women's pharma & healthcare marketing experts from research companies, media & ad agencies, and category leading brands worldwide.
WHO SHOULD ATTEND - Senior level brand, marketing, advertising, promotion and PR execs employed in the following industries: hospitals, group medical practices, pharmacy / retail chains, pharmaceutical companies, retirement communities, eldercare facilities, insurance companies, HMOs & PPOs, CPG.
BENEFITS - M2W®-HW™ will give you solutions, guidance, sources and resources for increasing share and maximizing marketing ROI. When you attend you'll enjoy direct access to marketing-to-women leaders in the health and wellness space. And you'll connect with marketers who face the same challenges you do, through peer-to-peer networking in a collegial, stimulating, productive learning environment.