Peter J. Pitts
Center for Medicine in the Public Interest
Peter Pitts is President of public policy institute, the Center for Medicine in the Public Interest and Partner/Director of Global Healthcare at Porter Novelli. From 2002-2004 Peter was the FDA’s Associate Commissioner for External Relations, serving as senior communications and policy adviser to the Commissioner. He supervised the FDA's Office of Public Affairs, Office of the Ombudsman, Office of Special Health Issues, Office of Executive Secretariat, and Advisory Committee Oversight and Management. He served on the agency’s obesity working group and counterfeit drug taskforce and is a Special Government Employee (SGE) consultant to the FDA’s Risk Communications Advisory Committee.
His comments and commentaries on health care policy issues regularly appear in The New York Times, The Los Angeles Times, The Washington Post, The Wall Street Journal, The Financial Times, Health Affairs, The Boston Globe, The Washington Times, The Chicago Tribune, The Chicago Sun Times, The San Francisco Examiner, Investor’s Business Daily, The Baltimore Sun, The Economist, Nature Biotechnology, The Journal of Life Sciences the BBC World Service, Fox News, and The NewsHour with Jim Lehrer, among others.
His book, Become Strategic or Die, is widely recognized as a cutting edge study of how leadership, in order to be successful over the long term, must be combined with strategic vision and ethical practice. He is the editor of Coincidence or Crisis, a discussion of global prescription medicine counterfeiting and Physician Disempowerment: A Transatlantic Malaise.
He has served as an adjunct professor at Indiana University’s School of Public and Environmental Affairs and Butler University. A graduate of McGill University, he is married to Jane Mogel, and has two sons.
Jill Griffiths is vice president of Communications for Aetna, based in Hartford, Connecticut. She oversees communications for Aetna’s chairman and CEO, president and business leaders, including public relations, public affairs and employee communications and thought leadership campaigns. Jill co-leads Aetna’s health literacy initiatives with the company’s chief medical officer, is co-chair of the health literacy task force for America’s Health Insurance Plans, and participates on the oral health literacy advisory group for the American Dental Association.
Previously, she was vice president of Market and Clinical Communications, where she was responsible for public relations and employee communication for Aetna’s businesses, clinical and network areas. She has been assistant vice president and director of Health Public Relations for Aetna, where she handled media relations for the health business of Aetna, and directed the regional public relations managers.
Jill holds a B.A. in English Literature with a minor concentration in Business Administration from Ursinus College and has completed continuing education courses in advertising and public relations at Villanova University.
President and Founder
a division of GSW Worldwide
Marcee is the President and Founder of Pink Tank, a division GSW Worldwide. Pink Tank specializes in influencing the female influencers of healthcare.
Marcee joined GSW in 2004 to lead the Women's Health Group. In 2005 she was named executive creative director of the Columbus office. During that time she and her team developed a point of view on connecting women and health that became the Pink Tank division of GSW in January 2008.
From insight mining through creative execution, Pink Tank has created a path to help healthcare brands find the female voice that resonates more deeply with women professionals, patients, caregivers and consumers.
In addition to her experience with pharmaceutical companies such as Eli Lilly & Company, Wyeth and Bayer, Marcee brings more than 20 years of consumer advertising experience at major Chicago agencies, J.Walter Thompson and DDB. She has worked on a diverse group of consumer brands, including Kraft Foods and General Mills. Marcee has extensive experience in building brands and creating marketing efforts to and about women.
SVP, Group Strategic Planning Director
Kate Caldwell is a marketing/advertising strategist skilled in brand development, integrated marketing communications, strategic planning and marketing research. During her 25+year career, Kate has worked with a wide range of industries, leading strategic planning and marketing research efforts for a diverse list of clients.
For the past several years, Kate has worked with Draftfcb/ Chicago Consumer Health on the Johnson and Johnson, Abbott, Baxter, GlaxoSmithKline, and Kaiser Permanente accounts. She has been instrumental in helping teams understand today’s healthcare consumer, and the way in which they interact with professionals, manage their own care and make health decisions.
SVP, Strategic Planning and Consulting Practice
Gretchen is SVP, Brand Planner and manages the strategic consulting business at Pink Tank, a division of GSW Worldwide. Finding the key that changes consumer's perspective on a brand from “Why?” to “Why Not?” is a passion for Gretchen.
Gretchen joined the consumer division of GSW in 2001 and developed Pink Tank’s proprietary insight mining techniques and brand development philosophies that transform products women buy into brands women join. Once a brand is developed, Pink Tank identifies ways your brand can create a long-term relationship with female patients or caregivers
Gretchen’s 20 years of experience includes 10 years in senior positions on the client side, leading product development and marketing strategy for product lines, repositioning brands and developing launch campaigns. She has worked with over 25 OTC and Rx women’s health products including nutritional supplements, skin care, breast cancer prevention, hot flash treatment, incontinence, HPV, and osteoporosis. Gretchen has a degree in marketing and business management from Cornell University.
(back to top)
National VP, Marketing
American Cancer Society
Scott Bennett is the National Vice President of Marketing at the American Cancer Society (ACS) in Atlanta, GA. After more than twenty years in the private sector, working in senior management roles in telecommunications, marketing research, and the advertising industry, Scott followed his passion and in 2007 moved his family from their long-time home in Dallas to join the Society and further support its lifesaving mission.
As the Society’s Chief Marketing Officer, Scott is responsible for marketing strategy, customer insight and experience, cause branding, and internet and new media ventures. In his brief tenure at ACS, he has established the Society's unique value proposition which positions the American Cancer Society as The Official Sponsor of Birthdays. Scott also introduced the Choose You movement, the Society's first cause branding effort which targets cancer prevention, and encourages women to put themselves and their health first.
Scott is an undergraduate of the University of Texas in Austin. He lives in Marietta, GA with his wife and three children. His oldest daughter is a childhood cancer survivor, and is now attending Mercer University, and is expected to graduate on time!
(back to top)
Author, The Daughter Trap
Author Laurel Kennedy lived The Daughter Trap for years, dealing with a mother who had dementia and a father with congestive heart failure. Like you, she’s negotiated with siblings, argued with professional caregivers, lobbied with doctors and tried to make her parents’ last years joyful and fulfilling. The Daughter Trap represents the collective wisdom of 200+ caregiving daughters—what they wished they knew about elder care before taking it on, what they learned by doing it and wanted to share, the price they paid because of it, and what’s on the horizon for the next wave of caregivers.
As founder of the “thinking firm” [part think tank and part consulting firm] called Age Lessons, Laurel has become an acknowledged authority on multi-generational issues and an advocate for mature consumers. Her passionate and articulate defense of the Boomer dilemma has made her a popular interview and presenter, appearing on national television including CNBC and Comcast TV, Talk Network Radio, as an expert witness in the Superior Courts, and as a keynote speaker before numerous industry and corporate forums.
Laurel’s opinions and innovative solutions have garnered headlines in a variety of media including Yahoo! Finance, Forbes.com, MarketWatch.com, Morningstar.com, the Copley News Service, Irish Times, Dallas Morning News, Hollywood Reporter Advertising Age, Chamber of Commerce Magazine and Consumer Insight to name a few.
Currently, Laurel is putting the finishing touches on a national study about ageism in the workplace and wrapping up her book titled The Daughter Trap [St. Martin’s Press, spring 2010], which explores the quandary of Boomer women caring for elderly relatives. The Daughter Trap has a simple premise: America needs to do for elder care in the 21st century what it did for child care in the 20th.
As a senior executive with Edelman Worldwide and Ketchum, Laurel’s marketing and communications work for clients like Johnson Wax, Keebler, Kraft, Kellogg, Nielsen, Quaker Oats, Pepsi, Sara Lee and the YMCA has won dozens of accolades including National Telly Awards, Silver Anvil Awards [PRSA], Golden Trump Awards [PCC], IABC Awards, Addy Awards [AAF], Davey Awards [IAVA], Gold Mercury Awards and CIPRAs. She holds the MBA with honors from the world-ranked University of Chicago Graduate School of Business, where her honors thesis explored the impact of gender differences on field sales performance.
Leslie Schrader has more than 14 years of public relations agency experience characterized by hands-on leadership of multiple award-winning consumer health campaigns. She converted an interest in consumer health and wellness into a dedicated health specialty practice and established a noteworthy client roster of pharma, OTC and household-name brands. In 2008, Leslie played in integral role in Ketchum's launch of Well-Connected, a specialty offering that draws from the agency’s expertise and influencer relationships in the food and nutrition, healthcare, and brand marketing spaces to help companies develop compelling high-impact health and wellness campaigns that drive behavior change among consumers.
Leslie oversees programming on behalf of Aetna, The Clorox Company, Kellogg and Kraft, and provides client counsel to consumer health and wellness teams across the Ketchum network. Her experience also includes having led public relations campaigns for some of America’s most recognizable over-the-counter brands. Leslie’s ability to actualize some her clients’ biggest concepts makes her an invaluable asset to the teams and to the advancement of her clients’ business objectives.
Leslie has particular expertise in maximizing traditional and nontraditional communications channels to target consumer segments, building brand preference and influencing brand choice. Outside of traditional media outlets, she has helped clients reach their target audiences by identifying and developing influencer relations, such as the development of coalitions, advisory boards and spokespersons, and utilizing interactive digital media, such as viral video and blogs. Leslie has proven success in leveraging the power of strategic partnerships and grassroots action to help her clients achieve their consumer health and wellness goals. Her experience with integrated planning, including advertising, consumer promotions and interactive, makes her a valued partner in executing cohesive campaigns.
Leslie received her Master of Arts in Public Communications from American University and a Bachelor of Arts in English, with minors in Political Science and Women’s Studies, from Gettysburg College. She lives in Chevy Chase, MD, with her husband and two young daughters.
As Vice President of Strategic Growth and Innovation for imc²'s health & wellness practice, Karen Carr brings nearly 20 years experience working with some of the world’s leading healthcare companies and brands—providing strategic planning, business innovation, and people and change management services aimed at driving trusted relationships, shareholder value, and business results.
Having led the firm’s pharmaceutical practice in 2007 and 2008, Karen returned to imc² in June 2009 to help launch imc² health & wellness. Formerly, Karen was an associate partner and vice president of Strategy for Rosetta Marketing. During her three-and-a-half years with Rosetta, she led and guided the integrated marketing strategy development and measurement for all pharmaceutical brands and franchises in Rosetta’s online portfolio of clients.
Karen has provided integrated, online, and offline strategic marketing counsel to Fortune 100s, as well as mid-tier players and companies, across a wide variety of industries—all aimed at driving bottom line impact via acquisition, retention, and growth strategies that align with her clients’ brand goals while facilitating multi-function client and agency teams in the adoption and change management processes critical for corporate adoption and success. Clients under Karen’s leadership have included Blue Cross Blue Shield, Anthem, Aetna, GlaxoSmithKline, Bayer Incorporated, Pfizer, AstraZeneca, Johnson & Johnson, Allergan (Botox Consumer), Eli Lilly and Company, MiniMed, and TAP/Abbott Laboratories.
Karen graduated magna cum laude with a dual B.A. in French and English from the University of Pittsburgh.
(back to top)
Associate Director, eMarketing
Women's Healthcare, Bayer Healthcare Pharmaceuticals
Heather Mauriello, Associate Director in the eMarketing Department at Bayer Healthcare Pharmaceuticals, currently supports the Women’s Healthcare Division. Heather leads formulating and strategizing digital and online strategies for all customer sets.
Heather has been in Marketing for 14 years, focusing within pharma and online specialties, both Corporate and Agency side. Projects Heather lead throughout her marketing experience are digital launches, relationship marketing campaigns, intranet portals, website development, Facebook and search strategies.
Working within Women’s Healthcare is a passion for Heather. Other category experience throughout her career includes vaccines, oncology, ADHD, Alzheimer’s disease, transplantation, asthma/allergy, skin care and hypertension.
Early in her career, at the age of 22, Heather started her own advertising agency specializing in business to business advertising strategies.
Heather enjoys spending time with her family. Her 5 year old son and 1 ½ year old daughter keep Heather and her husband on their toes!
Fueled by a healthy respect for the purchasing power of moms and a long history of marketing to them, Bonnie Ulman put her insights to the test when she co-authored the category-leading book, “Trillion-Dollar Moms: Marketing to a New Generation of Mothers.” She has since expanded her focus to include the family unit, exploring how each family member impacts brand preference, product choice and purchase behavior. At the helm of The Haystack Group, the firm she co-founded 10 years ago, she has the opportunity to apply this discreet understanding of consumers to clients’ unique public relations opportunities.
She has been involved with numerous landmark studies, including the 2008 expose “Scattered, Smothered & Covered,” that found an OCD-type behavior among mothers. She spent six months studying stay-at-home dad playgroups to understand his approach to parenting and play, emerging with the aha! that no matter her age, Daddy’s Little Girl always is Daddy’s Little Girl.
Bonnie was privileged to serve as a spokesperson for Kellogg’s Rice Krispies “Childhood is Calling” program in 2007 and 2008 and believes savoring a little snap, crackle and pop a great start to any day.
She lives on a hobby farm in Atlanta with her family and spends her spare time as a competitive equestrian chasing the ever-elusive blue ribbon.
Mary Dean is an internationally recognized creative director, speaker, and expert on marketing to women. Known for creating highly effective campaigns, her work has won every major national and international award in advertising including the Clios, ADDYs, The One Show, Communication Arts, Archive, and the EFFIES. She has won multiple honors from the Advertising Women of New York for contributing to the positive portrayal of women.
A popular presenter, Mary has delivered keynotes on the art of connecting with women at forums as far flung as Dubai and Sweden. Her presentations are designed to inspire, entertain and educate and she always gives audiences tools they can use immediately to improve their marketing.
Mary was the author of the campaign that launched the Curves women’s fitness franchise. During the five years she led their advertising, Curves grew from 1,500 locations to over 7,000. In 2007, she left her position as VP/Creative Director at Publicis to found KickSkirt, one of the nation’s first creative consultancies specializing in marketing to women.
Prior to founding KickSkirt, Mary held leadership positions at some of the country’s top ad agencies including Leo Burnett (Chicago), Chiat/Day (San Francisco), Foote Cone and Belding (San Francisco) and Publicis USA.
(back to top)
Deputy Director, YAZ Consumer Brand Marketing
Womens Healthcare, Bayer Healthcare Pharmaceuticals
Heidemarie Schnell leads the consumer strategy for Bayer Healthcare’s leading birth control franchise, focusing on the oral contraceptive market.
Heidemarie has a contagious enthusiasm for challenging the status quo and coming up with new solutions for traditional challenges. From detailed brand initiatives to corporate franchise programs, her 8+ years at Bayer have given her more knowledge about pregnancy prevention then she could have ever imagined.
While her focus today is on brand building, new product launches, and navigating an ever-changing pharmaceutical environment, her early career was on the agency side, including stints at DDB Worldwide and Kirshenbaum Bond and Partners.
Determined to change the way society views DTC advertising, Heidemarie is committed to developing innovative consumer marketing programs that offer awareness and education to young women everywhere.
Nadine O. Vogel is Founder and President of Springboard Consulting LLC. Springboard works with global corporations, the Federal Government, national organizations and educational institutions on how to appropriately support employees who either have a disability or who have a child or other dependent with special needs through diversity, work life and HR initiatives (workplace/workforce) as well as how to market their products and services to the largest minority market in the world (marketplace).
Prior to founding Springboard, Nadine spent almost twenty years as an executive in Corporate America and a few years as a non-profit executive. She has authored numerous articles, appears in the media regularly, is recognized as a powerful motivational, inspirational speaker and is regularly recognized for her civic and professional activities, receiving numerous awards and accolades.
Nadine is the author of Dive In, Springboard into the Profitability, Productivity and Potential of the Special Needs Workforce, a highly acclaimed must-read business book. She resides in New Jersey with her husband and two daughters, both of whom have special needs.
Nan-Kirsten Forte is executive vice president, consumer services, where she oversees marketing and brand management for the consumer websites including WebMD.com, MedicineNet.com, eMedicineHealth.com, and RxList.com. Additionally, she is Editor in Chief of WebMD the Magazine. Joining WebMD in 1999, Nan helped establish WebMD as the leading source of health information for consumers.
Nan has had a diversified career in health media and patient education for more than 20 years. She held various positions in health and medical news, education, journalism, publishing, marketing and promotion. Nan launched iVillage’s first health channel in 1998 and was president, programming and product development, for Medcast (Greenberg News Networks). She started her career at The Center for BioMedical Communications at Columbia-Presbyterian Medical Center in New York.
Nan is a graduate of Swarthmore College and received a M.S. degree in biomedical communications from Long Island University.
Cynthia Nelson has been part of the executive team of Todobebé since 2003. She is responsible for technology, marketing, sales and licensing of the Todobebe and viva la Familia brands.
She started her career in 1984 in the then fledgling PC industry and then joined Ingram Micro, the largest global supplier of technology products and supply chain management services to lead the global accounts and supplier relations departments.
She quickly jumped from LA to Silicon Valley during the height of the Internet boom working for companies such as IAC and consulting for the Intel investment group. She was then picked to manage an online agency merger in NY (CKS/US WEB), and then as a management and marketing strategy consultant for Omnicom’s DDB and Tribal DDB.
In 1998, fueled by her passion and understanding of the unique and growing Hispanic market, she built a successful consulting practice dedicated to the Hispanic and Latin American segments with clients including AOL, Volkswagen, Audi, Panasonic Mexico, Kraft, and Delta Airlines.
Cynthia travels extensively and is a sought after speaker, author and contributor for - Ad Tech, AdWeek, Brandweek, Digital Hollywood, Jupiter Research, e-Marketer, Marketing to Moms, Forrester Research, CDC-Technology and Moms, National Head Start Association, Health Marketing to Women, IQPC, Planet Good Radio, DM News, Voz Latina, etc.
In 2009, she also spearheaded & published the first ever government, NGO and private sector research on Hispanic Mothers and their Children in partnership with major health organizations including the CDC, Health & Human Services, The March of Dimes, American Diabetes and Safe Kids Worldwide.
She currently serves on the following boards:
Canvas (www.gocanvas.com), which has created mobile technology and both iPhone and Android Apps that enable companies and their mobile employees and customers to streamline processes by eliminating paper processing - http://www.gocanvas.com
JT Children’s Foundation in Guatemala that services the medical, physical and psychological needs of poor and under served communities across the country – http://www.jtchildrenfoundation.com
Former board member of the National Latino Children’s Institute http://ww.nlci.org
She is published author and contributor in the book ‘Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority” with a concentrated chapter on “Marketing to US Hispanics Online”.
A Southern California native she is a cook/foodie, surfer/skateboarder, painter, and seasoned equestrian. She currently resides in Miami with her Hungarian-born husband, László, and two dogs, Charlie and Woodie.
Najoh Tita-Reid is the Senior Vice President at GlobalHue, the world’s #1 Multicultural advertising agency. In her role, she reports directly to the CEO and is responsible for leading internal strategy and operations. In her prior role, she was group account management across all multicultural segments. Some of her clients have included Verizon, U.S. Census, Merck, and Bermuda.
Before joining GlobalHue, Najoh served as Associate Marketing Director of Multi-Cultural Marketing at Procter & Gamble, where she spent fifteen years of service. During her tenure in multicultural marketing, she was responsible for African American marketing and Hispanic scale marketing, advertising agencies, external relations, cross-category multicultural marketing strategy, and multicultural marketing capability for P&G marketing.
Considered a strategic marketing master, Najoh developed the breakthrough “My Black Is Beautiful” campaign for Procter & Gamble and has been featured in numerous national media outlets including Advertising Age, The Atlanta Journal and Constitution, and Target Market News. She was recognized by Advertising Age as one of the “10 Who Made Their Mark In 2007” and has received several awards including the 2008 Mosaic Multicultural Campaign of the Year Award.
Prior to multicultural marketing, Najoh managed the general market marketing strategy and P&L for several billion dollar brands in Procter & Gamble’s portfolio including Always, Tampax, Luvs, and Global Pampers.Najoh received a B.A. from Spelman College in 1994 and an M.B.A. from Duke University. She is married and has two children.
Monique da Silva
EVP, Head of North America Healthcare
Ogilvy Public Relations Worldwide
A 22-year veteran of public relations and marketing, Monique da Silva works with healthcare companies to develop strategic and innovative communications programs that deliver unparalleled results.
With deep experience in the area of women’s health, Monique has worked on marketing programs targeted to women in the areas of maternal and infant health, reproductive health, neurological health, cardiac health and bone health. She provides strategic and creative counsel to clients and works closely with the account teams to ensure strategic alignment and superior implementation.
In addition to leading award-winning global and national programs in pharmaceutical and medical technology PR, she has deep experience leveraging traditional and non-traditional channels to reach physicians, hospital-based decision makers, policy makers, advocacy partners and patients.
Prior to joining Ogilvy PR, Monique served as global healthcare director at MS&L Worldwide where she partnered with key offices in Europe and Asia to build their healthcare business and capabilities. Previously, she worked on the client side in marketing departments focused on mail order and direct marketing to women and families.
Group Manager, Public Relations
The Clorox Company
Laura Yost is a Group Manager in Public Relations at The Clorox Company, responsible for developing and implementing strategic marketing communications for Clorox’s broad portfolio of disinfecting products. Laura is a key leader in the development and growth of Clorox's health and wellness initiative which aims to help moms keep their families healthier through education, support and expert advice. She works closely across various functions in the marketing communications group to develop integrated programs that engage consumers in a rich experience with the brand. She's launched many consumer-facing programs that have activated both traditional and social media as well as grassroots and word of mouth outreach.
In her first two years at Clorox, she's helped lead the launch of a new cause marketing campaign with Children's Health Fund called “Connect Kids to Care.” The program supports Children's Health Fund's mission to help deliver more than half a million health care visits to kids in need across the country. In addition, Laura leads multiple public relations programs for the company, including Say "Boo!" to the Flu, a nationwide flu prevention awareness program for families and Power a Bright Future, a school grant contest that helps provide critical resources to school programs across the country. She is also responsible for developing the strategic approach and execution of the company’s social media efforts.
Laura received her Bachelor of Arts in Spanish and Art History from Middlebury College.
EVP, Director of Strategy
Stephanie Ouyoumjian lives by one motto… “business as usual is usually bad business.” As long as the world keeps changing, consumers keep changing, and so do Stephanie and her teams. “We need new answers to address new issues. So why would we ask old questions the old way?”
Stephanie uses her degrees in both Anthropology and Women’s Studies to develop new tools to understand women, track their conversations and engage with them everyday. “The ultimate goal is to change the conversation so that she’s talking about you. Brands that get talked about are brands that get bought.”
Stephanie has spent her career in hot pursuit of the next conversation-changing idea for women. She’s done this for Nestle, GlaxoSmithKline, Curves, Miller, Jack Daniels, Coors, US Air Force, MasterCard, Chick-fil-A, Chevy, Subaru, Papa John’s Pizza, Lowes Home Improvement, Hasbro, Hallmark and many others.
When Stephanie’s away from the office, she’s managing two very important female brands – her daughters Madeleine age 10 and Morgan age 8. Some of Stephanie’s favorite things are fast cars, high heels, riding her motorcycle, Saturday morning breakfasts and people who make her laugh. Stephanie is proud of her Armenian last name, but says you can call her Stephanie O.
For more than 25 years, Sharon Callahan has delved into all aspects of strategic healthcare marketing, and gained sharp skills in numerous disciplines including publishing, medical education, clinical programs, advertising, and digital. Sharon has spent her career helping clients to leverage the value of their messages through the seamless integration of multiple communication channels, making sure that every message is on point at every contact point. From speaking at industry conferences, to authoring articles in professional publications, to managing global programs for blue chip healthcare clients, Sharon uses her boundless energy to promote good communications and maximize sales.
An entrepreneur at heart, Sharon has recently become CEO of a new Omnicom healthcare network called The Vue Group. The Vue Group is a collaborative group of agencies that includes healthcare advertising agency LLNS, Rx Mosaic PR, Unit 7 Relationship Marketing, and Managed Care consulting group GMR. In her new role, Sharon is developing and engaging innovative approaches for teamwork between agencies and their clients, and her substantial skill in digital communications brings a high platform for innovation and relevance to The Vue Group’s strategically aligned integrated client offerings.
Sharon was well trained for her current role in the two years she spent as Executive Vice President and Director of DAS Healthcare, Division of Omnicom Group. In this position she created the DAS Healthcare Digital Strategy Council, a venue for healthcare companies within the DAS network to share best practices in a non-competitive environment. She led the global agency consolidation across disciplines and geographies for a major healthcare company, which resulted in 75% of their business being consolidated with Omnicom.
Before joining DAS, Sharon was Chief Digital Strategist at GHG and president of Summit Grey, pioneering interactive solutions group, a company she co-founded and sold to WPP in 2001. Prior to founding the Summit Group, she had the good fortune to hone her skills at two entrepreneurial companies — Medsite.com and SCP Communications, where she spent 14 years getting some of the best experience in the industry.
When she is not promoting collaboration at The Vue Group, Sharon spends her time supporting the Healthcare Businesswomen's Association. She first became involved with the organization in 1989, served as president in 1997, became a member of the HBA advisory board in 1995, served as president (again!) of the HBA's Metro Chapter in 2005, and was honored as the HBA's Star Volunteer in 2006. In addition to the HBA, Sharon serves on the Board of the Coalition for Healthcare Communications, and the Medical Advertising Hall of Fame, and volunteers for other worthy causes related to healthcare.
EVP, Analytics and Information
Healthy Advice® Networks
Scott Nesbitt is Executive Vice-President of Analytics and Information for Healthy Advice® Networks, the nation’s largest and fastest growing health- information company with programs in the physician’s waiting room, exam room, back-office and in hospitals. Scott joined Healthy Advice® Networks a decade ago to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant, and easy-to-understand health information when and where they need it.
Scott created the analytics department from scratch and developed a cooperative and accountable approach to measuring the effectiveness of in-office programs. By working cooperatively with the research departments at more than 20 Pharmaceutical and Consumer Health &Wellness companies, he has developed methodologies and metrics that are based on the individual needs of each client.
Scott has a breadth and depth of marketing and analytical experience that includes 3 years in Information Management and Systems (Electronic Data Systems), 7 years of consumer product brand marketing (Procter and Gamble and Jergens), and 10 years of direct-to-patient marketing and marketing research experience (Catalina Health Resource and Healthy Advice Networks).
A native of Baltimore, Scott is a graduate of Trinity College in Hartford and has an MBA in Marketing from The Wharton School.
Christine M. Riedl
Head of Enterprise Medical Product
As Aetna’s head of Enterprise Medical Product, Christine Riedl has responsibility for leading the company’s new product strategy and managing existing products such as Aetna HealthFund, Aetna Healthy Actions incentive programs, and AetnaOne, Aetna’s suite of integrated products. In this role, Chris also manages Aetna’s Consumer Fund Services offerings which include Health Savings Accounts, Flexible Spending Accounts and Commuter Benefit Accounts. She and her team work closely with Aetna’s field sales force to provide sales support and performance measurement with the goal of retaining existing customers and growing Aetna’s business through product innovation.
A long-time Aetna employee, Chris has held positions of increasing responsibility in product development and management. Most recently, she was a Senior Manager responsible for the strategy and product management for medical products at Aetna, including consumer-directed health plans, online consumer transparency tools and incentive program offerings. Prior to that, Chris was head of product development for Aetna’s Middle Market segment, serving as a major contributor to the strategy, development and implementation of several new products nationally for that segment of Aetna’s business.
Chris graduated summa cum laude from the Loyola University of Chicago with a Bachelor of Science in Criminal Justice. She holds a Health Insurance Associate and Managed Healthcare Professional designation and is licensed with the State of Illinois as a Life, Accident & Health Insurance Producer.
Linda Bernstein Jasper
Linda Bernstein Jasper has spent her entire career in various aspects of the health care field, ranging from public health to policy to communications. She has overseen the agency’s work for several of its cornerstone health care clients, including Humana, Siemens Healthcare and Atlantic Health, responsible for strategic direction, day-to-day media relations management and the development of dedicated initiatives to build awareness around specific offerings.
This fall, Linda managed the launch of Hershey’s new health and wellness platform, called Moderation Nation. The program, which specifically targeted women, shined a national spotlight on registered dietitians and the value that they can provide as a true member of a woman’s health care team.
Linda led the communications program for the national debut of Humana’s bike-sharing program – Freewheelin – at both the Democratic and Republican National Conventions in 2008. The program garnered 13 public relations awards, including a Silver Anvil from the Public Relations Society of America.
Prior to Coyne, Linda was a vice president at Keating Public Relations, overseeing the health care division. Before Keating, Linda managed the public affairs for Empire Blue Cross and Blue Shield, the largest health insurer in New York State. In addition to handling day-to-day media relations, she also oversaw the grassroots communications campaign for the company’s plans to restructure as a for-profit.
Linda also spent three years with the Robert Wood Johnson Foundation, the nation’s largest health care philanthropy. She and her team developed and secured funding for a variety of programs, including “Portrait of the Aging,” a photography exhibit of seniors displayed at the New York Historical Society; Health Desk for National Public Radio; and the Hollywood Health and Entertainment Project.
Linda holds a Bachelor of Arts degree in political science from Trinity College and has a master of health care administration from the University of North Carolina at Chapel Hill.
She lives with her husband, six-year-old twins and two goldfish in New Jersey.
During her public relations career that has spanned more than a decade, Melissa Skabich has created and implemented award-winning programs for multiple clients in both the consumer and health care space. As Coyne’s resident mom blog expert, Melissa oversees MyBlogSpark, General Mills’ blogger network which helps brands connect with its more than 6,500 blog members through relevance, relationship building and conversation. She’s developed blogger programs for some of America’s most beloved brands including Betty Crocker, Crayola, Hasbro, Cheerios and Yoplait.
An avid mom blogger and self-proclaimed social media addict, Melissa has owned and operated her personal blog, Fits "N" Giggles, since 2004. She is also a featured parenting writer on Yahoo! Shine, a member of the Yahoo! Mother Board, and a contributing blogger for the Jersey Moms Blog.
Melissa previously served as a consultant for Freeman Public Relations, playing an instrumental role for several high-profile toy launches for Fisher-Price and Mattel, including the wildly popular T.M.X. Elmo, for which the team won the distinguished PR Week Award for Best Consumer Product Launch.
During the height of the low-carbohydrate diet craze, Melissa was a senior account supervisor at WWR Public Relations, where she led the team that changed the world’s perception of the Atkins Diet, taking it from a fad diet to the dietary phenomenon that revolutionized the way Americans think about nutrition. During this five-year period, Atkins Nutritionals, Inc. launched their entire low carbohydrate product line and achieved unprecedented success, growing tenfold.
Before joining WWR, Melissa held positions in the health care divisions at The MWW Group, Cairns and Associates, and The Rowland Company. Previous clients include Allendale Pharmaceuticals (Today Sponge), Mission Pharmacal (Citracal) and The C.J. Foundation for SIDS.
Melissa received her BA in English from Villanova University. She lives in New Jersey with her husband and three sons.
Principal and Co-Founder
New American Dimensions
Thomas Tseng is Principal and Co-Founder of New American Dimensions, a market research and consulting agency based in Los Angeles. A seasoned research professional, Thomas possesses broad marketing, consulting, and research experience that spans across the private, non-profit, academic, and public sectors.
Along with his partners, Thomas started New American Dimensions in 2003, which targets Fortune 500 companies seeking to understand the market opportunities of diverse consumer groups and develops strategies for reaching multicultural populations. Today, New American Dimensions is one of the nation’s leading multicultural consulting and research agencies—serving clients as diverse as PepsiCo, State Farm, Disney, Wells Fargo, Toyota, the Pew Charitable Trusts, and numerous other corporations, non-profit institutions, and government agencies.
Prior to launching New American Dimensions, Thomas was Director of Marketing for Cultural Access Group where he first gained distinction in ethnic marketing. Notably, he spearheaded influential research projects illuminating the growth opportunities of U.S. ethnic consumers—including the Coca-Cola Retailing Research Council’s “Grow With America: Best Practices in Ethnic Marketing and Merchandising” and the Food Marketing Institute’s “Hispanic Grocery Shopper” series.
Concurrently, he is a Research Fellow at the Davenport Institute for Public Policy at Pepperdine University, where he has authored several widely commended public policy studies, including: “Rewarding Ambition: Latinos, Housing, and the Future of California” (2002) and “Growing Urban Villages: Cultivating A New Paradigm For Growth and Development in California” (2006).
In his civic life, Thomas is the Board President for Zócalo Public Square—a non-profit organization that seeks to restore broad-mindedness to civic and intellectual life among a new, young and diverse generation to the fundamental issues that affect our lives as Americans. In addition, he serves on the National Advisory Board for the First American Corporation and was previously a 2006-2007 Senior Fellow at UCLA’s School of Public Affairs.
A native Angeleno, Thomas studied Economics and Social Ecology at the University of California, Irvine and received his Master of Arts degree at UCLA’s School of Public Affairs.
SVP, Group Account Director
Carrie Craigmyle joined PHD in June 2007 and leads the integrated media teams for Bayer Animal Health and Pfizer/Eisai’s joint-venture drug, Aricept. She brings 19 years experience of integrated marketing experience; including leadership roles on 24-Hour Fitness, DIRECTV, Sprint and Allstate.
During her career, Carrie has gained extensive experience in developing measurable media plans based on insights and analytics. She has spent time at Grey, Rapp, and Deutsch developing and managing online, offline, out-of-home, in-office and television (drtv, spot, national and long-form). Her results-focused approach to business has led to successful brand-building, response driven campaigns over the years; including a Silver Effie for Sprint’s Small Business campaign.
She has been at the hub of the wheel to lead agency partners around the world to deploy multi-channel programs for Oracle and Adobe. Carrie’s experience managing integrated accounts with hundreds of players has driven her desire to partner with clients, collaborate with partners and deliver results.
After spending 10 years in Los Angeles and San Francisco, she is happy to be back in NYC. Carrie received her Bachelor’s degree from Marist College, Poughkeepsie, NY.
Chairman and CEO
Loreen Babcock is widely regarded as one of the foremost experts in applying behavior change models, leveraging data, innovative and traditional insight methods, as well as creativity to produce groundbreaking work that powers consumer action and builds trust.
Her track record with clients such as Bristol Myers Squibb, Delta Airlines, GlaxoSmithKline, Johnson & Johnson, JPMorgan Chase, Lucent Technologies, MasterCard, Mercedes Benz, Merck, Pfizer, Procter & Gamble, Subaru, Range Rover, UPS and Volvo has earned Loreen a reputation as a forward-reaching strategic thinker.
As CEO of Unit 7, she continues to develop the Agency’s thought leadership, with sights set on the industry’s toughest problems. She is known for her ability to listen to and engage customers. She has boosted customer responsiveness and trust in a broad spectrum of industries: technology, financial services, pharmaceuticals and automotive to name a few. Her thought leadership on the critical agenda of restoring consumer Trust has facilitated bringing together academia with media and communications executives around this important topic. Most recently, she has led an annual Trust Forum during Advertising Week.
Unit 7’s working culture is a natural extension of Loreen’s collaborative strength and her goal to attract the best and the brightest in the business. She invested in Collaborative Invention™, “…to ensure that the Agency works in innovative ways: to provide our teams the stimulation and the freedom to deliver exceptional experiences that drive results.”
Loreen is a proud mother of two. Downtime is spent with family, as an avid amateur photographer, and most recently, creating lunchbox notes for her children.
Director, Public Relations
Nathan Littauer Hospital
Cheryl Gnade McGrattan is the Public Relations Director for Nathan Littauer Hospital, a regional hospital in Upstate New York. She is responsible for developing and executing marketing campaigns and supporting the hospital’s service lines both internally and externally. Cheryl leads the hospital’s public relations efforts with an eye towards customer retention and media relations. She also has launched social networking platforms, garnering national praise and earning the hospital the title of “the most connected hospital in the Capital Region.”
For the last 15 years, Cheryl’s marketing career has spanned both the public and private sectors. Previously, Cheryl served as International Marketing Specialist to 240 wineries located throughout New York State. There she hosted virtual wine tastings in Prague and Seoul and led trade missions collaborating with the US embassies for new market penetration. She launched the successful “New York Wine Stand”, in Union Square’s green market, one of the most visited attractions in Manhattan. In 2008, the Daily News referred to Cheryl as “one of New York State’s top wine experts”.
Previously, Cheryl led marketing activities for two of the “Fastest-growing privately held companies in the US” as ranked by Inc. Magazine. She was the Executive Vice President of Marketing for the 7th fastest-growing internet company in the US as ranked by Inc. Magazine. She is also co-founder of Howard and Moore Consulting.
Cheryl’s has earned accolades for her work including “A Woman of Excellence”, “40 under 40”, and the “UNIFIED Star award”. She also has spent time teaching marketing in Moscow and Tula, Russia.
Cheryl’s community involvement includes President of the Women Business Council, President of the Women’s Political Council and numerous board positions. She is passionate about feeding the poor, thereby creating the Wine and Chocolate Festival, an annual event to feed the poor and now the largest festival of its kind in New York.Cheryl hold’s a B.S. in Political Science from Siena College. She lives in Fonda, New York with her husband and three year old son. Cheryl enjoys organic gardening, boating and hiking. In her spare time she tries to teach her toddler to sleep through the night.
NBC News and CBS News
Dr. Janet Taylor finds the practice of community mental health extremely rewarding. She is a highly sought after healthcare consultant, has a private practice in New York City and is the former Clinical Instructor of Psychiatry at Harlem Hospital affiliated Columbia University.
Additionally, Dr. Taylor developed an interest in Life Coaching while living in Vancouver, British Columbia, became a Certified Professional Coach and formed her company, Mind Projects Inc., which specializes in Corporate Stress Management and Performance and Health Enhancement.
She is a frequently invited speaker on the subjects of minority women and mental health, stress management, techno-stress and work-life balance, and is a frequent contributor to CBS’ “The Early Show,” and NBC’s “The Today Show”. Dr. Taylor is also a contributor to O, The Oprah Magazine, Astra Zeneca Pharmaceuticals’ Speaker Network and Family Circle magazine’s “Ask Dr. Janet”.
Dr. Taylor attended the University of Louisville in Louisville, Kentucky for Undergraduate and Medical School. An internship in Internal Medicine at the Miriam Hospital-Brown University followed. Her psychiatric residency was completed at New York Medical College -Westchester Medical Center. She received a Master’s of Public Health in Health Promotion/Disease Prevention from Columbia University. She was a recipient of the 2008 Woman in Medicine Award (National Medical Association- Council of Women’s Concerns).
Founder, Chief Experience Officer, and Healthcare Principal
Amy Cueva is Founder, Chief Experience Officer, and Healthcare Principal at Mad*Pow, an experience design agency. She has built Mad*Pow's user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements. Amy partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes.
She was selected as one of Mass High Tech’s Women to Watch in 2009 and grew Mad*Pow along with her business partners, Will Powley, and Bradley Honeyman to be noted as one of Inc 500’s fastest growing privately held companies in 2009. She is the secretary and one of the charter members of the NH UPA and spoke at the 2010 IA Summit in Phoenix, AZ and the 2010 International UPA Conference in Munich, Germany.
Director of Research & Advisory Services
L2 Think Tank
Maureen Mullen manages L2's Research and Advisory Practice where she developed the Digital IQ Index®. She has benchmarked digital marketing, e-commerce and social media efforts of more than 300 brands across Pharma, Auto, Luxury, Specialty Retail, Beauty and the Public Sector. Maureen also has led digital strategy consulting engagements for a variety of Fortune 1000 clients. Prior to L2, Maureen was with Triage Consulting Group and led managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF and HCA. She has gone on to manage research and consulting efforts focused on digital media, private banking M&A, insurance industry risk management, and renewable energy economics for consulting firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Founder and CEO
Innovative Resources Group
Beth Hershenhart is founder and Chief Executive Officer of Innovative Resources Group, an innovation leader and full service consulting practice for nonprofit organizations and institutions nationwide. The firm offers project development; advancement and campaign counsel; and messaging and branding services. Innovation is both our name and our methods. The firm has provided comprehensive services to arts, civic, advocacy, human service, educational, health care, religious, conservation, environmental and public policy organizations.
Building on traditional approaches, Beth has pioneered a unique strategic action process that crystallizes strategies resulting in better and faster results for the firm’s clients. By actively listening, bringing our expertise to our partnership with staff and volunteers and asking the right questions, our process seeks to engage and involve organizational stakeholders. This trademark strategic action process has worked effectively for organizations as diverse as community health centers, cathedrals, land trusts, museums, historic sites, public libraries, private schools, public broadcasting and public policy research centers.
Prior to her consulting practice, Beth held senior positions with the New York State Legislature, United Way, and Union College. She is past chair of the Association of Philanthropic Counsel (APC), and has served on the Board of Directors of the Mohawk-Hudson Chapter of the Association of Fundraising Professionals (AFP).
As a volunteer for her local land trust and several other conservation organizations, Beth has led board retreats, planted wildflowers, wheel-barrowed woodchips on the bog trail, and helped organize and participate in many fundraising events and celebrations of local food and local farms. Beth has chaired the board of Common Cause/NY and is a volunteer leader for the Saratoga Farmers Market Association and regional land trust organizations. She has served as President of the National Women’s Political Caucus (Capital Region). Working with the Open Space Conservancy, Beth and her family donated the forestlands and wetlands that were part of the former dairy farm owned and operated by her grandparents since 1914. The donated land will become part of a NYS forest preserve.
Beth has a B.A. in Journalism and Theology from the Newhouse School of Public Communications at Syracuse University. She is a frequent presenter at national and regional conferences on strategic positioning, major gift fundraising, communications, campaign innovations, and mission-centered marketing.
Director, Benefits & Human Capital
Jake Flaitz, Director of Benefits & Human Capital, joined Paychex in January 2006.
At Paychex, Jake is responsible for managing the corporate benefits programs, and directing the analysis and recommendations for improving human capital utilization across the organization focusing on total rewards (including unique benefit applications).
Before joining Paychex, Jake was Director, National Accounts Sales & Retention at Excellus BlueCross Blue Shield and was a Principal & Senior Consultant with Mercer Human Resource Consulting. He has worked with employers on health and welfare programs since 1992. Prior to that time, he spent the first decade of his career working in hospital administration for both profit and not-for-profit health care systems.
Director of SEO
Since joining Performics in 2005, Chris Keating has handled all aspects of clients’ search engine optimization programs, including account management, development of strategies to meet client objectives, and execution of specific SEO tactics. With a wealth of experience in training and consulting on all aspects of web technology and e-commerce infrastructure, Chris brings a unique perspective to search engine optimization. Chris currently manages a team of specialists who analyze client sites and provide detailed, actionable analysis and recommendations.
Chris earned a bachelor’s degree in economics from the University of Michigan and a master’s degree in business information technology from DePaul University.
Co-Founder, Acting Chief Marketing Officer
Alex Romanovich has more than 20 years of leadership experience helping build domestic and international B2B brands, bring service and product innovators into new markets, and guiding top-tier companies.
Offering a rare blend of creative and operational strength, Alex has achieved numerous company and product turnarounds and is recognized for his success in growing sales and profits. As Marketing and Business Development executive for companies such as IBM, Silicon Graphics, UNIFIED Technologies, Bertelsmann, EuroSpaClub, Social2B and others, Alex has managed numerous sales, marketing, product launch, and market entry initiatives in US, Europe, and CIS region with expertise in product development, marketing strategy, social media, technology, and business expansion
Currently, Alex is leading the marketing efforts for EuroSpaClub International, experiential Wellness Tourism innovator, while advising businesses globally on development and optimization of social and mobile marketing strategies, brand and ‘digital footprint’ development, online traffic growth, monetization strategies, and overall user experience. Alex is also one of the founding members of the Advisory Board for The CMO Club - the first ‘Social and Conversational’ Professional Network for over 800+ Chief Marketing Officers worldwide.