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| 7:30 - 8:30 |
Registration & Networking Breakfast, Sponsored by Express Scripts |
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| 8:30 - 8:45 |
Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder M2W®-HW™
Kelley Connors, President/Founder, KC Healthcare Communications, Guest Emcee |
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| 8:45 - 9:15 |
Opening Keynote
Gender Marketing: The X Factor
Phyllis Greenberger, President & CEO, Society For Women’s Health Research |
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| 9:15 - 10:00 |
Social Media
Bringing The Social Media Revolution To Health Care
Lee Aase, Director, Center for Social Media, Mayo Clinic |
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| 10:00 - 10:30 |
Boomer Women
Marketing to the New Health Empowered Boomer Woman
Kathleen Elli, Senior Director of Marketing, Medicare & Retirement, and Kara Ellinger, Senior Director, Innovation and Business Development, United Healthcare |
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| 10:30 - 10:45 |
Networking Break, Sponsored by UnitedHealthcare Book Signing: Scarlet Says Good-Bye |
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| 10:45 - 11:00 |
Award Presentation
2nd M2W®-HW™ Full Circle Award Presentation to WomenHeart
Nan McCann, PME® Enterprises, LLC & Co-Founder, M2W®-HW
Lisa Clough, MS Ed., CHES, Director, Communications & Marketing, WomenHeart
Jackie Bird, CEO/CIO, RedBean Society, LLC |
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| 11:00 - 11:30 |
Mom Insights
More. Faster. Better. Now. What are Today’s Moms Looking for in Health?
Hansa Bhargava, MD, FAAP, Medical Director, FIT, The Child Wellness Initiative and Medical Editor - Pediatrics, WebMD
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| 11:30 - 12:00 |
Marketing Communications
A Few Choice Words: Using Science to Drive Decisions
Sharon Frazee, MPH, PhD, VP, Research & New Solutions, Express Scripts
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| 12:00 - 12:30 |
Event Marketing
Your Brand is More Than a Name on a T-Shirt: Connecting Your Brand with Event Sponsorship that Works
Judy Molnar, Vice President, Iron Girl |
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| 12:30 - 1:30 |
Luncheon, Sponsored by Women’s Health Foundation
Roundtable Discussions with the Speakers & Other Experts
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| 1:30 - 1:45 |
Luncheon Session
The Cost of Coping: When Being Polite is Not Good for Your Health!
Missy Lavender, Founder, Women’s Health Foundation |
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| 1:45 - 2:15 |
New Generational Research
What Health & Wellness Means to 3 Generations of Women
Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide |
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| 2:15 - 3:00 |
Partnering with Non-Profits
Non-Profits: Healthy Results For Causes & Brands
Lisa Clough, Director of Marketing Communications, WomenHeart;
Connie Siskowski, RN, PhD, President, American Association of Caregiving Youth;
Jennifer McIntyre, Director of Marketing, Women’s Health Foundation;
Julie Scroggins, Executive Director, Bcureful;
Phyllis Greenberger, President/CEO, Society For Women’s Health Research;
Shea Vaughn, Founder, Healthy Initiative Foundation |
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| 3:00 - 3:15 |
Networking Break, Sponsored by pluggz |
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| 3:15 - 4:00 |
Mobile Marketing
The Cure is in Communications
Lynn O'Connor Voss, CEO and Erin Byrne, SVP, Chief Engagement Officer, Grey Healthcare Group |
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| 4:00 - 4:30 |
Alternative Medicine Marketing
Take Advantage of The Latest Health & Wellness Trends – They’re Here To Stay!
Sharon Whiteley, Founder/CEO, LiSTEN Brands/pluggz |
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| 4:30 - 5:00 |
Focus on Women
The Little Black Dress: Transforming Healthcare Marketing Simply, Efficiently and Remarkably
Tanya Abreu, President and National Program Director and Guy McClurkan, EVP, Spirit of Women |
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| 5:00 - 7:00 |
Little Black Dress Wrap Up Party, Sponsored by Spirit of Women
Location: Hamer Room, 4th floor
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