2012 Schedule
M2W®-HW™
is a one-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks, as well as receptions on Wednesday and Thursday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
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M2W®-HW™
is part of Women Mean Business!™ Week, a multi-event promotion about the national and global impact of women’s purchasing power across every brand and every category. Many of the Women Mean Business!™ Week Pre-Conference events are included in your M2W®-HW™ registration at no extra charge! |
Check back soon for updates. For a printable version of the schedule, click here. |
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as of 04/05/2012 |
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6:00 - 7:30 |
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| 7:30 - 8:30 |
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| 8:30 - 8:45 |
Nan McCann, President, PME® Enterprises, LLC & Co-Founder M2W®-HW™ |
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| 8:45 - 9:15 |
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers In Health & Wellness
Bridget Brennan, CEO, Female Factor; Author, Why She Buys
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| 9:15 - 9:45 |
Fashioning Health and Wellness Trends: Translating Haute Couture to Personal Style
Leslie Schrader, SVP/Director and Judi Kennedy, VP/Group Manager, Well-Connected, Ketchum
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| 9:45 - 10:15 |
Health Styles of the 40-Everything Woman
Susan Manber, SVP & Executive Planning Director, Digitas Health and Amy Janis, Senior Manager of B2B Insights, Yahoo! |
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| 10:15 - 10:45 |
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| 10:45 - 11:15 |
Kaiser Permanente’s Thrive: Tapping Into Women’s Total Health Equation –– Mind, Body and Spirit
Pam Keehn, Account Director, Campbell Ewald Los Angeles and Lisa Ryan, Senior Director, National Advertising, Kaiser Permanente |
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| 11:15 - 11:45 |
Health, Wellness and the Latina Woman: Finding the Cultural Link℠
Jackie Bird, CEO/Chief Insights Officer, Redbean Society
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11:45 - 12:15 |
Social Media
Connecting and Engaging Successfully Through Social Media
Ellyn Davidson, Managing Partner, Brogan & Partners
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| 12:15 - 1:15 |
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| 1:15 - 1:45 |
Blog Power
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| 1:45 - 2:20 |
Patient Education
Three Principles of Effective Content to Drive Satisfaction and Brand Loyalty
Madeleine Boyer, Chief Marketing Officer, Nemours Center for Children’s Health Media/KidsHealth® |
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| 2:20 - 2:50 |
Case Study
Shifting the Paradigm to Below the Belt
Colleen Hogan Kelly, Executive Director, Women’s Health Foundation |
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| 2:50 - 3:20 |
Networking Break Sponsored by Ketchum |
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| 3:20 - 3:50 |
Don’t Reach the Wrong Women
Scott Nesbitt , EVP, Analytics and Information, Healthy Advice Networks
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| 3:50 - 4:20 |
Mom, M.D.: The Boomer Woman’s Growing Influence Over Healthcare Dollars and Decisions
Stephen Reily, Founder, VibrantNation.com
Co-Author of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy
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| 4:20 - 5:30 |
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