2012 Sessions/Speakers
M2W®-HW™ 2012 Attendees will meet and learn from health & wellness marketing-to-women leaders like these:
Click on the Speaker’s photo to see their session description.
Check back weekly for updated 2012 Speakers!
Bridget Brennan
CEO Female Factor Author Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Speaker Bio |
Stephen Reily Founder VibrantNation.com Author Vibrant Nation: What Boomer Women 50 Plus Know, Think, Do & Buy Speaker Bio |
Madeleine Boyer Chief Marketing Officer Nemours Center for Children’s Health Media/KidsHealth® Speaker Bio |
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Mary McGowan
Chief Operating Officer WomenHeart: The National Coalition for Women with Heart Disease Speaker Bio |
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Bridget Brennan was one of most acclaimed M2W® speakers of 2010 and 2011. This is her first time on the M2W®-HW™ stage. Expect her to inform, enlighten and inspire you in a session that helps set the tone for this year’s program! |
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As any health-focused organization knows, patient/member education is both an ethical imperative and a regulatory requirement. In today’s environment, web & mobile content, social media, video, and patient instructions are just a few of the tools health care organizations should leverage to engage “doctor mom” and her family. In addition to achieving better outcomes, when done well, patient education can have a tremendous impact on satisfaction and brand loyalty. For 20 years, the nonprofit Nemours Center for Children’s Health Media (KidsHealth®) has been creating and distributing consumer-oriented content solutions across multiple platforms, including KidsHealth.org, the #1 site devoted to children’s health, and its more than 300 partners. In this session, you’ll learn the value of providing patient education and custom solutions designed from the consumer’s perspective and the three fundamental principles for content development that increase its positive impact. |
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Are 40-something women happier than younger women? Do information gathering approaches impact the way they make health decisions? Digitas Health and Yahoo! join forces to explore health-related trends and insights about today's “40-everything woman,” sparked by five key insights from a groundbreaking study on women’s values on health and wellness.
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In this session, Ellyn Davidson will discuss the importance of connecting and engaging with your customers in order to deepen the importance and relevance of your brand. She’ll share insights, ideas and examples within social, mobile and digital media of how brand engagement can cause positive action in elevating brands within the healthcare space. |
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The unique environment of the physician’s office – combined with the unique gatekeeping role of women regarding healthcare decisions – calls for a different approach to marketing and targeting in the physician office. It is not enough just to be in-office; it is paramount that you deliver the right message in the right way to the right person. And it might not be who you think! |
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Among BlogHer's network of 3,000 blogs, reaching their communities of 37 million a month, are women who are leveraging the power of social media to transform their experiences as patients and caregivers into broader change. BlogHer co-founder Elisa Camahort Page interviews Katherine Stone, one such community leader. Katherine started her blog Postpartum Progress (postpartumprogress.com) when she failed to find the support and resources she needed online after her own experience with severe PPD. Katherine's blog is a powerful example of how women are taking control of their own health-related experience online, building support, creating information resources, advocating for systemic and social change. Government agencies, health-focused companies and the medical profession are all potential (and desired) allies in the effort, and Katherine is leading just one charge across the Internet and into the lives of the women – and families – who need her leadership. Her story is inspiring and galvanizing and, fortunately, just one of many. |
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During lunch at M2W®-HW™, we've added something extra to the menu: “delicious discussions”! A popular tradition, these lunch roundtables will be hosted by a marketing health & wellness to women speaker or expert. This gives you another opportunity to drill down on a topic of interest to you, network with other attendees, and —in the dynamic of "dining & dishing"— to get better acquainted with the marketing experts at your table. So, pick up your gourmet lunch, have a seat and join the conversation! |
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There is a significant gap between what we see on the runway and what people wear every day – we personalize trends and make them work for us. But, you cannot ignore the influence. Trends in health and wellness are the same way. They change seasonally and women are seeking those up-to-the minute benefits and offerings that work for them as well as stay true to the overall brand. Through the right approach, a brand can establish its position and foster relationships with women looking for a health and wellness lifestyle partner. And those that leverage the right trends in a relevant way will make that connection. During this trend-setting session, Ketchum Brand’s health and wellness experts will unveil the latest trends and demonstrate how brands can make their own statement and, ultimately, activate women as partners in the pursuit for healthful lives. |
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In 2004, Kaiser Permanente, the nation’s first and largest nonprofit HMO, faced some major challenges: negative brand perceptions, declining enrollment and low employee morale. Everyone in the health care category was talking about how well they can take care of you when you’re sick. Based on extensive nationwide research conducted by Kaiser Permanente, coupled with Campbell Ewald’s proprietary women’s study, we learned it was time to reinvent the industry and change the frame of reference from “health care” to “health.” In this session, Lisa Ryan and Pam Keehn will share how Kaiser Permanente tapped a powerful human truth: that people want to be as happy and healthy as they can be in every stage of life, and how Thrive focuses the conversation on elements of total health –mind, body and spirit. |
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We all turned to our moms when we got sick as children. It turns out that we still do, especially if our mother is one of the 40 million Baby Boomer women now influencing (and paying for) healthcare decisions and expenditures for 4 generations of her own family. She’s earned her degree through decades of serving the medical needs of everyone around her, and now she’s an expert universally acknowledged among her family and friends. In this session, VibranNation.com Founder Stephen Reily (a previous winner of M2W®’s “Take the Cake” award for best speaker) will share new research that should change the way companies engage each extended family’s Chief Healthcare Officer, the experienced midlife consumer whom Reily calls “Mom, M.D.” Caregiver, wife, grandmother, mother, and friend, this woman is the trusted health & wellness resource in every family; you should be one of her trusted resources, too. Vibrant Nation’s research will also show the increasing role of the social internet and websites that replicate the personal connections that this influential consumer trusts most. |
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The Hispanic market represents one of the most important growth opportunities for businesses today. Yet, one of the biggest challenges for most pharmaceutical companies and health providers is to address the needs of the ever-growing and important Hispanic consumer segment. The very demands of medical legal counsel in pharmaceutical companies are often a barrier! While language is an important priority to consider, the more important barrier is a lack of understanding of the cultural nuances around health and wellness among Hispanic women. Learn why translations don’t drive education, compliance or loyalty among Hispanics. Learn how Cultural Linking℠, a proprietary methodology to develop the path to compliance and loyalty can strengthen your strategies to drive this consumer segment to action. Jackie Bird will address these and other important questions about health & wellness marketing to the main decision makers in the US Hispanic market. |
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In a lively presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), Why She Buys author Bridget Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women’s purchasing decisions. She provides a roadmap for health and wellness companies on how to evaluate both sales and marketing from a female perspective. Topics include: How women grow up within a culture of their own gender that impacts how they perceive the world and everything in it; How women's brains differ from men's, and why they may notice aspects of your products, marketing campaigns or sales environment that you might have overlooked; The six most important trends driving the global female population that are key to determining their wants and needs -- particularly in health and wellness; How to see your business through a female lens.
